Did you know that right across the border there is an entirely different food culture? This food culture is clearly visible in how we (and “they”) eat every day, what supermarkets sell, and how food is marketed on different sides of the border. Are you able to spot these differences?

If you aren’t familiar with cross-border retailing, joining this seminar is your chance to get to know this special kind of retailing and its target group. During this seminar you will not only learn about cross-border retailing, but also learn about a bordershop’s business model that will be presented by a retailer from the euregion and you will taste the differences during the cross-border product tasting!

Carla Arts

Further instructions will follow: www.fontys.nl/CBBD

Registration: www.goto.fontys.nl/forms/registration.for.cross.border.business.development.seminars.31289.en.htm